The candidate will develop marketing strategies that align with Wynn’s business goals; Manage and execute campaigns across various digital channels, including email, web, membership, mini-program, and display advertising. Managing and maintaining Wynn digital channels to ensure their functionality, user experience, and content align with our business goals and branding guideline.

• Developing and running multi-channels campaigns to drive brand awareness and engagement.
• Collaborate with stakeholders and cross-functional teams to develop and implement digital strategies, including campaigns, landing pages, and conversion optimization.
• Hands-on management of the content management system (CMS) and assist other content contributors in the creation and publishing of new content.
• Ensure all digital platforms functionality, including troubleshooting and resolving issues related to its performance, plugins, and third-party integrations for a seamless user experience (UI/UX) and strong SEO.
• Leading digital development projects from concept to completion, working with internal teams and external vendors.
• On-going business analysis and monitoring of KPIs performance, competitor activities and customer data to make informed decisions and improve performance.
• Developing and executing digital strategies to grow online conversions and customer engagement.
• Stay up to date on digital marketing trends and advise on best practices for digital projects development and management.
• Ensuring all digital platforms meet legal standards (data privacy, accessibility).

Experience:

Knowledge/Certificates:

Education: Bachelor’s degree or above

Language Ability: Good written and spoken English and Cantonese

Computer/Technology Skills:

• 5 years in a hands-on digital marketing role.
• Proven expertise in website management, email marketing, social media, and online advertising; Experience in membership program is a plus.
• Strong analytical skills with the ability to use data (KPIs, customer behaviour) to drive strategy.
• Good understanding of SEO, UI/UX principles, and CMS platforms. Modern digital marketing knowledge of AI-powered search (GEO) is an advantage.
• Experience in the Asia Pacific and China markets - understand platforms like WeChat, cultural nuances, and the complexities of multi-market campaigns.
• Strong negotiating skills and online analytical abilities – understanding of online channel metrics, how to optimize performance in all online channels, detailed analysis of customer behavioral data to drive online marketing strategies & communication improvements. Knowledge of analytics and internet measurement technologies.
• Knowledge of digital marketing trends, social media marketing, viral marketing, and mobile marketing.
• Proficient in MS Office, HTML, and familiar with online design software like Photoshop, AI
• Aware of existing social media platforms and the marketing opportunities these platforms provide
• Familiar with online applications and smartphone platforms