Senior Manager - Digital Marketing in Shared Service Unit - Wynn Palace - Administration and General at Wynn Resorts Macau

Date Posted: 4/3/2021

Job Snapshot

Job Description

Job Purpose: Responsible for the overall digital paid media strategy, planning and execution, as well as digital data analysis

Key Responsibilities:
• Support Director, Digital Marketing and E-Commerce to formulate and implement an overall China social media content strategy to ensure that Wynn has a top-notch presence in the China social media landscape and stays ahead of the market
• Lead the effort to develop and maintain a China social media content calendar in alignment with the company’s strategic objectives
• Curate both topical content and tactical content regularly to support the company’s brand building and commercial efforts
• Plan and execute social media campaigns to create an engaging online-to-offline user experience to drive footfall to the Wynn properties
• Grow the fan bases, maintain a high level of fan engagement, and ensure that fan enquiries are responded to in a timely manner

Competencies and Requirements:
Experience:
• Minimum 8 years of relevant experience, including at least 5 years developing a social media presence and managing social media campaigns for the China market
• Experience with successfully growing a fan base, and managing content and campaigns resulting in exceptional results strategies, as well as cultural nuances of marketing to various Asian ethnicities

Education:
Bachelor’s degree or above

Language Ability:
Good written and spoken English, Mandarin and Cantonese

Knowledge/Certificates:
• Deep knowledge of popular social media platforms in China and the marketing opportunities these platforms present
• Proficient in the use of online design tools, desktop publishing and MS Office
• Familiar with mobile technologies, e.g. responsive design, mobile payments, etc.